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​Billboard posted on Monday that site readiness and permitting issues caused the Dentsu Aegis Network, the festival’s financial backer, to pull the plug on what was billed as one of the biggest music festivals in the world.

“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival”, Dentsu said in a statement.

“But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees. As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved”, the company added.

Woodstock 50 was expected to gather 100,000 people to Watkins Glen  from Aug. 16-18, with tickets starting around $450.

The lineup featured hit makers such as Halsey and Imagine Dragons, Jay-Z, Chance the Rapper, along with Woodstock legends like Dead and Co., Robert Plant and Santana.